Public Image Advocates

Each Area in Rotary District 7570 should have a Public Image (PI) Advocate identified by July 1 of the Rotary year. A PI Advocate’s key responsibility is to assist the Area Governor (AG) in enhancing the public image of Rotary and the District by promoting its mission, values, and activities, increasing community awareness, and fostering a positive perception of Rotary’s work. They should form a good working relationship with the Club Presidents in their area. If possible, the PI Advocate will attend the public image portion of President Elect Learning Session (PELS), District Team Training (DTTS) and Club Team Training (CTT) zoom sessions. They should also attend the AG meetings with the club presidents.

Advocates are identified by the AG as a Rotarian who use and are knowledgeable in social media. They are approved by the District Governor-Elect before the year begins. They work closely with the District Public Image Chair (DPIC). They are appointed each Rotary year but may serve multiple years in this role.

Public Image Advocates Job Description 2024-25

Duties include but are not limited to:

  • Create a list of contact information for local media to share with the clubs
    Be an active member of the District’s PI committee
  • Implement communication strategies to boost Rotary’s public image
  • Create content for newsletters, press releases, social media, and the website
  • Collaborate with local media for event coverage
  • Create a relationship with club public image chairs in your area
  • Contribute material to the district social media accounts
  • Develop a content calendar and engage with followers
  • Ensure all materials follow Rotary International’s brand guidelines
  • Train clubs on brand usage and public image best practices
  • Promote district and club events through various channels.
  • Create promotional material
  • Collect and share inspiring Rotary stories
  • Produce articles, photos, and videos highlighting Rotary projects
  • Align efforts with district goals and build relationships with community stakeholders
  • Attend regular Zoom meetings with District Public Image Chair (DPIC) and other PI Advocates
  • Knowing what is contained in the Gold Club and Club Excellence Award (Rotary Citation) criteria pertaining to public image
  • Support the District by regularly attending the District Conference
  • Complete the courses in the RI Learning Center that pertain to public image and brand compliance
  • Attend monthly Zone 33-34 PI webinars
There are no committee members to display at this time.